The SHAPESLewisham co-design workshop provided an opportunity for Studio Raw and Lewisham Council to further engage with the creative community of Lewisham and enhance the visibility of the CEZ initiative.
Creative Enterprise Zones (CEZ) are a new initiative endorsed by the Mayor of London to establish creative clusters across London. The initiative aims to provide space for artists, practitioners and creative businesses to thrive alongside promoting creative activity in the area.
Studio Raw were commissioned to develop the branding, marketing and PR strategy to support the delivery of a CEZ in Lewisham. SHAPESLewisham aims to raise the profile of Lewisham as a creative Borough and promote and celebrate the vibrant and diverse creative projects, practitioners and businesses in the area.
Organised in partnership with Goldsmiths University, the workshop invited the creative community to share their thoughts on the brand and play an active role in defining and developing the SHAPESLewisham visual toolkit.
The workshop aimed to discuss three main concepts behind the project:
– The brand as a flexible and adaptive framework through which creativity or creative practice can be communicated.
– The brand as a visual mark to communicate the vast network of creativity and creative practice across the Borough.
– The brand as an interactive and generative project that creatives can adopt as their own.
Through a series of tailored activities we trialed and tested the toolkit though a number of scenarios in a critical and iterative process. This provided the opportunity to expand and develop the shapes, iconography and language to suit the needs of attendees and the wider network.
We also discussed the potential future uses of the brand as an interactive and supportive mechanism imagining both practical and speculative solutions for how the brand can be applied in a number of settings to benefit the creative community and access a wider audience.
The workshop is integral to the project in engaging with local creative practitioners and businesses to give the creative community a sense of pride and ownership over the brand.
Following the workshop we compiled all findings in the form of an evaluation report consisting of both quantitative and qualitative data for Lewisham Council to consider in the development and initiation of the CEZ in New Cross and Deptford.